The search for missing Midland woman Billie Jane Lewis continued on Friday.
Officials say since she was reported missing earlier this week, ads have been place on electronic billboards throughout the city and beyond.
The department is also assessing another air operation with the Texas Department of Public Safety.
Meanwhile, officials say detectives are following up on leads and are checking various areas throughout the city.
Lewis’ family held a news conference with the MPD on Thursday asking for help in finding her.
The family told members of the media Lewis has been struggling with memory loss.
Lewis has been missing since Tuesday, according to police officials.
Anyone with information on her whereabouts are asked to contact the MPD at 432-685-7110.