REACTIONS: Local consumers hit the lines for Black Friday 2019

Local News

Americans estimated to spend nearly $730 billion during the holidays

(BIG2/FOX24) – After a full day of feasting, many Americans are burning off the calories with a shopping spree.

According to the National Retail Federation, this holiday season, consumers are planning to spend $1,048 on average. This is four percent more than this time last year. And during the months of November and December, consumers are expected to spend between $727.9 billion and $730.7 billion. A statistic veteran consumers like, Michael Hernandez, understands all too well.

“We usually get right up in the front, but this was the longest. I was asking my stepson, ‘Hey, do you want to?’ and he said, ‘Might as well,'”

Just during the five day weekend, more than 165 million people are expected to hit the shops. And among the bustle of shoppers are employees hustling like Mike Aguilera. He says maximizing the holidays is important, as a quarter of their yearly revenue comes from the winter months.

“It literally takes us all year to get us ready for this time,” explained Area Manager of Buckle, Mike Aguilera. “You know, this morning was calm. It was kind of like the calm before the storm. And then, kind of come this afternoon, it’s been nuts man.”

NRF says along with the total revenue, the number of seasonal employees will also increase by close to half a million.

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