Campaign encourages West Texans to buy local


ODESSA, Texas (Big 2/Fox 24) – The Odessa Chamber of Commerce and the Midland Chamber of Commerce are finding ways to help local businesses amid the pandemic with the re-launch of an old campaign ‘Buy the Basin.’

Renee Earls, the President and CEO of the Odessa Chamber of Commerce said, “When you buy local there is a sales tax that is attached to that so that sales tax goes to various salaries, it helps with fire, police, nursing, it helps with road infrastructure, it helps create new jobs.”

The educational campaign is geared to help people understand the impact their money can have on the local economy especially when many local businesses have suffered financially during the shutdown. One local business owner says he can’t thank his customers enough for choosing to buy local.

“Thank you, because of the people of the Permian Basin we’ve been blessed and been successful because we couldn’t have done that without them,” said Carlos Hernandez, the Vice President of Operations at Rosa’s Cafe.

According to research done by the campaign, your money has more than three times the economic impact when spent locally meaning every time you swipe a card and every dollar spent at a local business stays right here in the Permian Basin.

Hernandez said, “We’re able to buy some of our raw products from the basin. We have another company that’s on 2nd Street, Manuels Corn Tortillas, that’s been in business for over 75 years we buy a lot of our raw products from there.”

“We want to keep Odessa, Midland, and the Permian Basin a thriving community and there are so many people out of work or businesses who are truly hanging on by a thread so now would be the very best time to buy the Basin and spend your money locally,” said Earls.

The campaign also has a Facebook page that highlights different local businesses in the Permian Basin.

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