Fresh, Local, Inspired
MIDLAND, Texas (YourBasin) – Fresh, local, and inspired is the motto for Todd Brown.
After beginning the re-branding process last year, the BBQ staple in the Tall City expanded their menu when he added vegan options.
“The plant based community here locally is kind of catching up,” says Todd Brown.
“But if you go to places like Frisco, Austin, all those places that are about plant-based foods, that’s why I felt it was important to re-brand because what else can you do with your business. That’s what was important to me. What else can I do? I just felt, ‘hey let’s take a spin on it.'”
Joining me today is reporter Marco Ramirez to taste the impossible burger and tacos.
The plant-based products, well, simply didn’t taste like they are plant-based.
To order online or take a look at their menu click here.
To hear more from Todd Brown about his re-branding process, COVID setbacks, and what he thinks the restaurant industry will look like post-COVID, you can watch Basin Bites Extras below.