Basin Business: Midland’s Micro Market is thriving

Basin Business Report

It’s one of the trendiest spots in West Texas: Midland’s Micro Market

“I was born and raised here,” says Midland resident Amber Grissom. “So to see Midland being cool and trendy, it’s so exciting.”

The market lines Wall Street near Centennial Park, and now it also lines a portion of Loraine Street. It consists of businesses like clothing boutiques, a coffee shop and ice cream shop that are smaller than your average retail space. The smaller space makes its much more affordable for new businesses to have a brick and mortar location.

“You don’t have to spend the first five years of your endeavor paying off your store front,” says Micro Market co-owner Lauren Johnston.

“Its easier for those mom and pop shops who do things out of their home right now to try having a store front,” says other co-owner Hannah Streun.

One of those people benefiting is Erika Garcia, owner of Four Dolls Boutique. Her store had been online-only for about two years before Micro Market expanded.

“This is the perfect size,” says Garcia. “Rent wise it was perfect, and its downtown.”

The area will soon have 11 total businesses. In a few months a new book store will move-in on the corner of Wall and Loraine that will also be a wine and beer bar.

“We’ll have wine cocktails, small bites, and charcuterie spreads,”says soon-to-be owner and executive chef of Lost Books Seth Streun.

The stores sit across from the new Centennial Park. Local say the Micro Market gives a big city vibe.

“So many fun little spots, says Grissom. “I’m excited for our city.”

Check out the video attached for more on Midland’s Micro Market.

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April 22 2021 09:00 am